New Mover's Ad Campaign

Mover's spend 22% more annually on home security than non-movers. In order to target this audience, we released targeted, cross platform ads that worked cohesively as a series. Research into this demographic showed that the RTBs were affordability, monitoring services, and installation options.

Facebook

Three spots: Static, 6 second, and 15 second

Display Ads

Site target list: HGTV BHG etc.

Direct Mail

Sent based on change of address. Conducted a multi-variant test based on research showing intense decision fatigue and signs of being overwhelmed in movers, so the variant is simplified in an attempt to provide an ease of digestion.

Control that has been a top performer

Test that reduced messaging and simplified layout

Postcard mockup by yeven_popov on Freepik

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